India Smartphone Shipment Declined by 10% in July-September Quarter: IDC

Then 21.2 % during the quarter, Xiaomi dominated the smartphone industry, while Apple had a 63 % in the luxury market. According to a report released Monday from market research company International Data Corporation, smartphone sales in India fell by 10% between July and September 2022, reaching a three-year low at 43 million shipments.

At 16 million devices sold at an average sale price of $393 (about Rs. 31,900) per unit, the 5G smartphone market share increased to 36% of all handsets during the reporting quarter from $377 (roughly Rs. 30,600) in the previous quarter.

“43 million smartphones were shipped within the country of India during July and September 2022, a 10% year-over-year (YoY) decline. Despite the fact that the Diwali celebrations began earlier than usual, this was the lowest third-quarter shipment until 2019. Declining demand and rising device prices had a detrimental impact on holiday shopping, “According to the Global Quarterly Mobile Phone Track study from International Data Corporation (IDC).

According to Navkendar Singh, Associate Vice President of IDC Device Research, the inventory buildup and post-holiday cyclical demand tapering would result in a subdued December 2022 quarter or a potential 8–9% fall in 2022’s annual shipping to somewhere around 150 million units.

“The influence of consumer demand inflation, rising device costs, and the gradual switch from feature phones to smartphones will be the main issues in 2023. However, the switch from 4G and 5G smartphones should boost the market growth in 2023, particularly as in mid-premium and above sectors “Said Singh.

Online channels reportedly held a record 58 percent of the market during the September 2022 quarter, despite having shipped 25 million devices with flat year-over-year growth.

“The Big Billion Days of Flipkart and the Amazon Big India Festival were two work in the industry sales events that benefited from preferred platform pricing, online-only offerings, and discounts. Offline shipments decreased by 20% YoY despite the activity in online channels as they failed to build demand in the face of competitive online plays “claimed the report.

Smartphones with MediaTek chipsets now account for 47% of the market, while Qualcomm chipsets fell to 25% and UNISOC chipsets came in at 15%.

During the quarter, Apple led in the premium category with a 63 percent share, while Xiaomi had a 21.2 percent market share in smartphones.

Xiaomi kept up its advantage, but during the September 2022 quarter, shipments fell by 18% YoY. Over 70% of shipments occurred through online channels, giving the online channel (which includes the subbrand Poco) a share of 27% “says the report.

At an 18.5 percent market share, Samsung reclaimed second place. Vivo, Realme, and Oppo all had market shares of 14.6 percent, 14.2 %, & 12.5%, respectively.

“Shipments in the sub-$300 (roughly Rs. 24,350) sector underperformed, falling by 15% YoY. With a growth rate of 64% YoY and 8% share, the premium price range of above $500 (about Rs. 40,600) has persisted as the price range with the fastest rate of growth. Samsung came in second with a 22 percent market share, after Apple with 63 % and OnePlus with 9 percent,” the report said