In April 2021, car sales fall 7%

 As the second wave of the pandemic progresses, passenger vehicle (PV) sales in April 2021 have been affected. Compared to March 2021, wholesale volume (company sales to dealer) of the top eight automakers fell 7% in that month. 

April 2021 car sales

Since April 2020 is a total phase-out month, the total sales amount is zero, so there is almost no room compared to the same period last year. By contrast, industry and commerce felt the heat again in April this year. 

Several states including Delhi, Maharashtra, Uttar Pradesh, Karnataka, and Jharkhand have implemented similar lockdown restrictions, including Maruti Suzuki, major automakers including Toyota and MG, and two motor vehicle brands such as Hero and Honda have announced the suspension. of production to combat COVID-19, while implementing maintenance plans at their respective production facilities. 

These closures also meant that all of the factory’s warehousing and retail channels were partially blocked due to lockdown restrictions. 

Let’s take a quick look at the number of major automakers in April 2021:

Maruti Suzuki: 1,35,879 vehicles

Maruti Suzuki reported total sales of 1.35,879 vehicles last month, representing a 7.1% decrease from the prior month’s performance of 1.46,203 vehicles in March 2021. 

Alto and S-Presso sales reached 25041 and Six-case sales of the Wagon R, Swift, Celerio, Ignis, Baleno, Dzire, and Tour S reached 72,318. Although the Ciaz sedan can only time 1,567 units, sales of Gypsy, Ertiga, Vitara Brezza, S-Cross, and XL6 UV packages are 25,484 units. 

On April 28, the company announced plans to extend its annual plant maintenance downtime, which was originally scheduled for June. , It will be held from May 1 to 9 to allow your providers to move the oxygen supply to the hospital.

Tata: 25,095 vehicles

Tata Motors posted a cumulative shipping volume of 25,095 units last month, outpacing the market recession and posting a slight increase of 2.3%, compared to 24,541 units in March 2021. 

However, in view of the current situation of the coronavirus in the country, the automaker announced the adoption of “the company said in a statement: the” business agility plan “will act quickly based on dynamic conditions. Agility Plan “to protect and serve the interests of its customers, distributors, and suppliers. By carefully calibrating and matching the supply of retail demand, Tata Motors must ensure that it maintains the best inventory levels with distributors to meet the needs of retailers. 

customers and prepare for a rebound in demand when things return to normal. “

Mahindra: 18,285 vehicle

Mahindra & Mahindra shipped a total of 18,285 vehicles in April 2021, including 18,186 UV (utility vehicles) and 99 vehicles and trucks. 
Veejay Nakra, CEO of M & M’s Automotive Division, noted that sales of UV’s major players reached 16,700 in March 2021, an increase of 9.5% over the same period last year. In 2021, as lockdown restrictions increase in many areas of the country, we expect production challenges related to the supply chain to continue. Although the demand is still good, due to lockdown restrictions, the decrease in customer flow and dealer activities in the first quarter will have some impact on the first quarter. “

Hyundai: 49,002 vehicle

Hyundai Motor’s national wholesale volume in April 2021 was 49,002 units, a decrease of 6.8% from 52,600 units in the previous month. 
However, some modern car models (such as Crete) are in high demand, and in some cities, the waiting time is up to six months. The automaker will continue to produce cars at its Chennai plant to meet customer commitments.

Kia: 16,111 vehicle

Kia India sales in April 2021 were 16,111 units, while Seltos remained the best-selling unit with 8,086 units, and Sonet and Carnival sales were 7,724 and 301 respectively. 
However, despite seemingly strong orders, the company’s sales were down 16% from 19,100 units last month. However, with the April 2021 figures, Kia surpassed the cumulative total of 2, and in the 22 months, after-sales began, Indian sales reached the 50,000 milestones. Interestingly, after launching the rebranding plan, the company released updated Seltos and Sonet on May 1 and made several updates, including a new brand logo.

Toyota: 9,622 vehicle

The Karnataka-based Japanese automaker’s manufacturing plant recorded 9,622 cars last month, a sharp drop of 35.8% from the 14,997 cars sold in the previous month. However, Toyota Motor is currently implementing its 19-day annual maintenance plan at its two manufacturing plants from April 26 to May 14. 
According to Naveen Soni, senior vice president of Toyota Kirloskar Automobile Company, ‚ÄúDespite the challenges, we continue to see strong demand due to personal mobility needs, which also helped us complete 9,622 wholesale lots in April 2021. We have was able to partially fulfill backorders by using online finished product inventory. “Some parts of the country have widened the gap between wholesalers and retailers. 
In addition, sporadic lockdowns affect different states and cities during different periods, which also increases the logistical challenges of providing the right dealers with the right vehicles at the right time. “

Honda: 9,072 vehicle

For Honda, the number in April was 9,072, compared to 7,103 in March 2021, a 27.7% increase from the previous month. Rajesh Goel, senior vice president and director of marketing and sales at Honda Motor India, said the second wave has had an impact on business and delivery in the market. 
Many parts of the country have been affected by a lockout related to safety. 
State, and we believe this situation will continue in May 2021. 

Growth prospects

As sales in the first half of May 2021 are more likely to be affected, major car buying countries such as Delhi announced the extension of the ongoing lockdown. 
Maharashtra and Karnataka have also taken precautionary measures to break through Since almost all manufacturers have embraced power hybrids in the retail model and expanded into digital operations, their sales departments are expected to be able to target car buyers from the beginning. 
The comfort of their homes. Digital retail and online retail will certainly be up to speed in May.

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