Flipkart revealed the different items that Indians are looking for on the e-commerce site, as relaxing lockdown restrictions allow shopping to start again. Self-care and items to help work from the home top the list, according to the e-commerce giant.
Since the beginning of the lockdown on March 25, only essential goods were allowed to be sold on e-commerce platforms. From May 4, platforms like Flipkart have been able to resume full-fledged operations in Orange and Green zone districts in India. Understandably, users rushed to buy the things that they needed, from mobile phones to headphones to shoes, that were out of their reach for the past 40 days both online and offline.
Flipkart said that while staying indoors, people seem to be focusing more on self-care products, upgrading communication device to be able to work from home better, and taking up new hobbies. Anil Goteti, Senior VP at Flipkart said in a release that the demand for laptops, mobiles, headphones, air-conditioners, coolers, t-shirts, etc. has grown in Green and Orange zones.