Analysis: Royal Enfield Scrambler 650 Planned For Production ?

Royal Enfield’s {custom} bike program commissioned the Revival X Desert Racer 650 greater than 12 months in the past


  • When Royal Enfield launched the brand new 650 Twins in late 2018, with two flavors, the Royal Enfield Interceptor 650, and the Royal Enfield Continental GT 650, it forms of a broke new floor for the bike model. The 650 cc parallel-twin engine has already established a brand new benchmark in high quality and efficiency for Royal Enfield. With accessible efficiency and a price ticket which is inexpensive, even in Western markets, the 650 Twins have really established Royal Enfield as a world model. And going by the best way to respond to the 650 Twins in a number of markets worldwide, it is not tough to see that Royal Enfield is really on its method to set up itself as a world chief within the mid-size bike section.

  • With two successful models already in the platform, will Royal Enfield consider a third model on the same engine platform? After all, that has always been the case with the 350 cc and 500 cc single-cylinder engines. And what will this third model be? A bigger, more performance-oriented Himalayan or a Scrambler-styled model with the parallel-twin engine? The answer to that question will depend on several factors, ranging from product development strategy, practicality, simplicity, as well as customer demand. In the adventure segment, Royal Enfield already has the Himalayan, a model that has seen reasonable success, both in the domestic market, as well as in other global markets.
  • While experienced riders may find the Himalayan lacking performance, it still continues to do reasonably well as a do-it-all touring motorcycle in India. A new, modern iteration of the Himalayan will be welcome, and will probably make it to production sometime in the future, but for now, Royal Enfield’s strategy may be slightly different, rather than just listening to enthusiasts and hard-core adventure purists. Several trademarks have been filed for new model names, some from Royal Enfield’s glorious history; these may well be a line of completely new products as Royal Enfield sets its sights on the global motorcycle market.

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